Airports are busy places where people are in a rush. They often struggle with airport navigation, which affects their experience. You can improve passenger experience with effective signage. This helps them with navigation, increases safety, improves communication, and maintains traffic flow. Add informational kiosks, safety signs, terminal maps, LED displays, etc., to help visitors. Include real-time updates, bilingual signs, interactive signage, and universal design. This will ensure everyone can benefit from the signs and help you with crowd control.
10 Benefits of Airport Signage
Signage and wayfinding systems benefit visitors in many ways. Here are the major advantages of having airport signs.
Help with Navigation
It’s not rare for people to get lost in airports. There are many people, and the place is huge. They can get confused and may not know where to go. Even continuous overhead instructions don’t help much. Having directional signage can help in such cases. With maps, signs, and digital monitors, people can get the necessary information. They get to navigate on their own. It improves their confidence and gives passengers a satisfying experience. However, make sure to use a user-friendly design so that everyone can understand.
Displaying Necessary information
People need a lot of information when waiting in airports. They may want to know the schedule update. Whether the plane has landed or is ready to go. With digital monitors, you can present this information. Visual communication increases accessibility for everyone. This also prevents people from going to the reception desk frequently. Your staff can focus on their task. This reduces the pressure on them, and they find it more relaxing to work without interruption.
Improve Waiting Experience
Passengers have to wait 1 to 3 hours on average in airports, according to the Sky Scanner. Waiting is never a joyous activity, even if it is in airports. However, you can use signage technology to improve their experience. Clean signs help them find their way to gates, restrooms, and services. This reduces confusion and stress. You can also display flight statuses, gate changes, and estimated wait times.
Maintaining Communication Among Airport Personnels
It’s important to maintain internal communication. Counter personnel often have to exchange information with security guards. The use of digital signage can help with it. Use digital screens or LED monitors. They can send signals that everyone can receive in a short time. Touchless interfaces allow staff to access updates without physical contact. Your staff can get the information without pausing their work. This saves time and improves internal communication.
Helping the People with Disabilities
You must have special areas designated for handicapped people. But they may struggle to find it. Or, their places can be taken by others. Using signs is an effective approach to resolving the issue. Let them know that you care about them and have a special arrangement for them. Having them in the right place contributes to passenger flow management as well.
Brand Promotion and Advertising
Airport is an ideal place for marketing. Many may not believe it, but it’s a fact. According to the JCDecaux, the airport has 111 for perceived value. This is even higher than for mobile or TV users. Therefore, you can get monetary benefits from airport branding. Let companies display business ads at the airport. This gives businesses more exposure and a higher return on investment. Maintain visual hierarchy and brand consistency while doing so.
Emergency Communication Assistance
Emergencies can take place at any time. It can be due to bad weather or some other reasons. You have to inform the passengers as early as possible. Display the updates on the digital screen, and it will let everyone know at the same time. Announcing may not be as beneficial as digital screens and flight information display systems (FIDS)
Help Multilingual People
There are more than 250 Indigenous languages in Australia, according to a government study. Many people may not speak or read English. You can put signs in different languages. This way, everyone can get the necessary information without asking. It can be costly for you to have multilingual-speaking staff. Besides, people from other countries will arrive at the airports. It’s very convenient to display updates in different languages using digital signage.
Improved Safety Inside the Airport
Signs help with airport safety in many ways. For example,
- It provides necessary safety information. People can easily find emergency exits.
- Signs educate people about compliance standards and regulatory requirements.
- Put signs where people are not allowed. Universal signs are understood by everyone. This will keep people away and improve their safety.
Traffic Flow Management
Directional signage helps everyone find their direction easily. It maintains traffic flow and reduces clutter. Clear signs guide passengers to check-in counters, security, and gates. Plus, they direct vehicle traffic to parking areas and pick-up zones. This aids in managing crowds and prevents bottlenecks.
Tips for Effective Airport Signage
Airport signs need to have some standards. Follow these tips to make them easy to notice and understandable.
- Use clean and simple language for easy understanding.
- Add highly visible colours with appropriate contrasts.
- Maintain a consistent design and colours throughout the airport.
- When possible, install touchless interfaces.
- Focus on visual clutter reduction to focus attention on important details.
- Make sure the sizes are appropriate for visibility.
- Avoid placing them in too high spots. This may affect visibility.
Final Words
Airport signage can be a good investment for you. It improves passenger experience by providing information. These signs should be made by professionals. Contact Signage 4Business Group for creative and unique designs. We ensure highly visible and durable signage. Our graphic designers know how to draw attention. You can rely on us for airport signs that look professional and are understandable by all.