Reception signage is an essential marketing tool for the reception area of your office. When a customer walks into the reception area of your office, the first impressions of the customer are important from the very moment. And that’s where a reception sign plays its most crucial part.
Reception signage portrays your company culture. It makes visual communication with visitors or potential customers stronger.
In the discussion below, we will examine the other crucial benefits of reception signage and how it promotes better customer engagement.
Table of Contents
Reception Signage and Its Benefits
Reception signage has some crucial advantages that can help you portray your business identity and client engagement. Let’s take a closer look at some of these advantages.
First Impression is the Last Impression
Most of us have heard about it, right? Indeed, the first impression is also the last because the first impression helps the customer remember the business or the service long after their visit which works as your brand recognition. That’s a crucial marketing strategy to get a higher customer conversion rate.
When a customer walks into your office, the first thing to notice is your reception area. When they reach the reception table, they will look for a professional image in the reception through your reception area design.
Smart reception signage on the reception desk or the wall can make the first impression and help you gain potential customer trust.
Also, a good and creative reception signage design can improve the decor of your reception area.
Proper Visitor Navigation
When customers or visitors visit your reception area or reception desk, they need to know they are at the right place. Many facilities or offices have multiple floors, and customers often get lost on their first visit.
When customers walk through your door, they usually look for something specific. In most cases, they reach out to the reception desk to ask about what they are looking for specifically. Sometimes, customers look for the waiting section or material section and your reception desk staff is busy for a moment with a call or some work.
An exceptional reception signage with navigational support can do the work of your front desk staff by offering wayfinding directional signs to your visitors, improving customer experience and brand consistency.
Portray Your Creativity
There are many different types of reception signage designs that you can customise. And, when it comes to custom design, the options for your signage become limitless. That’s where you get the opportunity to portray your creativity through custom signage designs.
When a customer enters through the door of your office, the first thing they look for is creativity in everything because “skills like creativity have the highest value in a workplace.”
Creativity encourages you to analyse uncountable new ideas to invent something new that will benefit your customers, company, and everyone.
For example, you can use an inspirational quote or tell a story about your company culture through the reception signage to make it look more creative and attractive to customers.
Showcase Your Authority
You have an organisation that sells products or services, which means you are competing with all the other similar organisations in your city or state.
Sometimes, these competitor companies are just a short stroll down the street, so establishing authority is important for better customer engagement.
If your office area, specifically the reception area design looks bland, customers will think of you as a non-expert organisation, and that’s where customer trust will be lost.
The reception area of your office stands out as the first impression corner. Properly designed reception signage and decorating the reception area with promotional messages and a logo display will add more value to showcasing your authority and won’t make your office look bland and unprofessional.
Promoting Overall Safety
Reception signage plays a crucial role in promoting the overall safety of your office. You may ask how. For example, suddenly an accident took place in your office.
You or your office employees know where the emergency exit of your office is located, but do your customers or visitors know that?
No, right? However, if your reception signage has guidelines about your exit or emergency exit, even newcomers who have never visited your office will know where the emergency exit is. This is also helpful for new employees.
You can promote the overall safety of your office by indicating the location of several important things like –
- Exits
- Emergency exits,
- First-aid rooms,
- Fire extinguishers or other safety equipment through the reception signage.
Also, you can highlight safety protocols by reception signage, such as maintaining social distancing for dangerous infectious diseases like COVID-19.
Potential Creative Ideas for Reception Signage
Options for choosing a reception sign for your office or company are limitless, but not all of them are creative. Creative signage will make your reception area more engaging for the customers.
Here are some top-rated reception signage ideas to improve customer engagement and make the reception area more inviting and attractive.
Living Walls
Living walls are considered the most creative idea for reception area design. Pairing up your reception area with a living wall can be engaging and attractive at the same time.
Living walls are equipped mostly with indoor plants and artificial fountains. These growing plants and fountains will give your reception area more of a natural look and represent the connection your company has with nature.
Minimalist Design
Nowadays, customers are more engaged with minimalist reception area design rather than something lavish. Minimal reception signage represents that less is more.
So, reception signage with minimal design will give the reception area a calmer and more inviting look for visitors as they walk through the door. Simply choose a minimal background and place your company name on it.
High-Contrast Colours
Contrasting colours are noticeable everywhere, whether you are walking down the street or visiting a corporate area. If you want the reception signage to be eye-catching and stand out your company name smoothly, then choosing a high-contrast colour could be a great option for the background.
Contrasting backgrounds will make the letters pop more and bring more visitor attention. For example, using yellow metal fonts on a black background can highlight the company name more accurately.
On the Desk
The best option for installing reception signage is the reception desk of your office. When a customer visits your office area, the first place they reach out to is the reception desk. Sometimes, visitors don’t notice the sign if it is installed in some place other than the reception desk.
If you want the reception wall to stay simple or have other plans for the wall, you can just install your reception signage on the front desk of the repetition zone. Desk-centric reception signages offer assurance to the customers to know that they are at the right place.
Wall Murals
Murals are currently becoming more popular for reception signage, and many companies are using murals for their reception area design. The best part of murals is they can be permanent and removable.
You have the whole wall or partial wall of the reception area to work with. So, portray your company culture and mission, and make the reception area of your office more inviting and appealing to customers through murals.
FAQs
What is a Reception Signage?
Reception signage is a type of sign installed at a company or organisation’s reception point. It greets visitors, gives directions, and reminds them of the company’s brand identity.
This is beneficial because it provides the clients’ first impression about your office branding, assists in directing people within the premises, and makes the ambience more professional.
What Should Be Considered When Customising a Reception Signage?
When customising reception signage, it’s important to consider the overall design. Use fonts that are easily readable for customers, and choose colours that match the true tone of your company. Avoid using more letters.
You can also use neon lights, LED signs, or similar decorative elements to make the signage more attractive and catchy.
Why Is Professional Reception Signage Important?
The investment should be worth it when you are thinking about making a change in your reception area. And one of the best investments is adding professional reception signage.
Professional reception signage is crucial because it creates a first impression, portrays the business identity, and improves the overall customer experience. It also provides clear directions and offers a welcoming environment.
Final Words
We hope the advantages of repetition signage are clear to you now. If you are looking for reception signage or any type of signage for your company in Brisbane, we can help!
Signage 4Business Group has reliably served the signage industry in Brisbane for many years. No matter what type of signage you require, from small to large or classic to contemporary corporate signage, we offer the full solution. We offer all kinds of signage for your office, car, hospital, institution, or facility in Brisbane.