77% of visitors find it difficult to locate a store because of poor or no signage, according to Event Industry News. It’s almost 4 out of 5 visitors. It shows what a good number of visitors you could lose for lack of signs. Window signage can be your “I am here” sign. People will be able to find you with more ease. It creates a good impression. Besides, professional window signage can help you draw attention, raise curiosity, and get more sales. It’s a budget-friendly marketing strategy effective for both large and small businesses.
Why Your Business Needs Window Signage
Window signage can play an important role in promoting your business. Here are 10 benefits of eye-catching signs on windows.
Your Brand Gets More Exposure
Marketing with signage increases your brand visibility. People who pass by your store get to notice them. This visual merchandising enhances the look of your storefront. It grabs attention and attracts potential customers. Window decals are more beneficial for new business owners. People get to know about you and your business. It helps you get more customers quickly.
Provides Guidance to Customers
You can use window signage as storefront advertising. This will guide shoppers to your store or business location. Clear signs show your location and entrance. This is helpful for customers who are not familiar with your brand. You can also provide important information that will help the customers. For example, your opening and closing times, what products you sell, your phone number, etc.
Increases Foot Traffic and Sales
Window signage is a powerful customer attraction technique. These eye-catching signs draw people into your store. Passersby notice your storefront and become curious. This curiosity drives them to enter the store. More people entering the store means more potential sales. Attractive signage can highlight special products to encourage impulse buys.
Promotes Sales and Events
You can use window signage to promote sales and events. It’s one of the primary benefits of business signage. You can set signs about the events and sales. People get to know about your sales and may feel interested to visit your shop. This is why retail marketing strategies often include window signage for their events and sales promotions. You can highlight discounts and limited-time deals through A-frame signage. This encourages customers to make purchases.
You can use these eye-catching signs to draw people’s attention. Visual marketing campaigns always provide a high success rate in increasing business traffic. You can announce grand openings or new product launches through these decals.
Does 24/7 Marketing for You
This is an important benefit of window decals. They are always visible and do marketing for you. It’s a 24/7 marketing for you. Once they are placed on the windows, you don’t have to do anything. They will attract people’s attention all the time. This is why marketing experts always suggest new businesses apply this strategy.
Some window signs, such as LED or electronic window signage, can promote your business at night, too. They can easily catch passersby’s attention. More people get to know about your brand and business. This 24/7 marketing goes on even when you are not at the store.
Budget-Friendly Marketing
Window signage is a cost-effective marketing. You can compare it to other effective advertising methods. You only have to pay the signage manufacturers once. You can do the maintenance afterwards. So, the ongoing cost is little as well. They will do marketing for you all the time. You don’t have to pay for airtime or ad space. This makes it ideal for small businesses with limited budgets. When you need to change them, that won’t be costly either. It’s a win-win marketing strategy for you.
Improves the Appearance with Customisation
Commercial properties are often too plain to draw attention these days. Window signage can be your trick to make your retail stores more colourful and beautiful. You can decorate the outer space with custom window graphics. This adds character to your business place. What type of business do you run? Is it a fashion shop for adults or baby products? Or do you sell shoes or cosmetics? Whatever it is, you can always bring that vibe to your storefront with customised window graphics.
With proper designs, you can make an identity for your business. You can stand out amidst the hundreds of other stores. People will remember you and will find it easy to tell you apart.
Protects Indoors from UV Rays
UV rays can be harmful to your business. They cause fading and damage to furniture, displays, and merchandise. Prolonged exposure can also make your store hotter.
Window signage helps protect against UV rays, according to Cool Conservation Online. It acts as a barrier. This reduces the amount of sunlight entering your store. As a result, your interior remains cooler and more comfortable. People find it relaxing to walk around the shop.
The UV protection helps your items last longer and saves you from financial losses. Your business can maintain a fresh and appealing store environment. It’s a practical solution to protect your store from harmful UV rays.
Offers Privacy
You can utilise window signage to increase privacy. It prevents people from peeking inside. This is useful in many ways. First, brand managers get to control how much they show to people. Passersby may get a glimpse but won’t be able to see everything you have to offer. It inspires them to visit the store.
This also gives your customers some privacy. Other people won’t know if they are inside the store. Sometimes, people expect some privacy while taking service from certain businesses. Spa and wellness centres, medical clinics, restaurants, etc., for example. Another benefit is that it blocks the view without blocking too much sun rays. It lets your store get enough sunlight.
Easy Installation, Maintenance, and Removal
It’s quite easy to install window graphics. Many signs come with easy-to-follow instructions. Professional installation is quick and hassle-free. They require minimum maintenance and need only occasional cleaning. Here is what you need to do:
- Use warm water and dish soap to create a cleaning solution
- Dampen a microfibre cloth and wipe the signs gently in a circular motion.
- You can apply a small amount of glass cleaner directly for stubborn spots.
Wipe the surface again with a dry microfibre cloth. The signs look fresh and attractive for a long time. And the removal is easy as well. It leaves no damage or residue on your windows. This allows you the flexibility to change the signage based on the promotions.
Final Words
Window signage can benefit your business in many ways if used properly. It does marketing for you and enhances the store aesthetic. It can also provide protection against UV rays. This is a cost-effective marketing method for promoting events and sales. If you run a business in Brisbane, the Gold Coast, or the Sunshine Coast, contact Signage 4Business Group for window stickers. We have expert graphic designers who ensure the best and unique design for your business. You can grab attention, get more customers, sell more, and experience business growth.