Vehicle signage is one of the most affordable and most reached mobile advertising methods. Particularly, vehicle magnetic signs have some extra benefits that will help you take your business marketing to the next level.
You will get the following benefits from vehicle magnetic signs as follows.
- Highly cost-effectiveness
- Ease of use
- Extensive customisation
- Durability and weather-resistance
- Utilisation for seasonal and targeted audience
- Great for seasonal and local marketing and more.
Here, we will discuss the top benefits of vehicle magnetic signs. This will help you to make informed decisions about why your business in Australia requires mobile advertising, like vehicle magnetic signs.
8 Benefits of Vehicle Magnetic Signs
If you are a business owner, you would want to reach your business to the highest amount of audience. To do so, vehicle magnetic sign marketing is one of the best ways.
It has numerous benefits for your business marketing. Here, we have discussed 8 top benefits of vehicle magnetic signs that will make you understand how efficient the marketing method is.
#1 Magnetic Signs are More Visible and Great for Mobile Advertising
As your vehicle moves around the cities, magnetic signs on your vehicle increase your brand visibility. Here is an example. In Brisbane, 17.3 million domestic tourists came to Brisbane for the day in 2023. For the night, the number was 7.3 million.
Also, another 2016 governmental census on methods of travel shows that 68.7% of Australians use cars as drivers to work. And 5.1% travel as passengers. Aside from these, there are bus passengers and passers-by.
So, see how many potential clients your business is visible to. As your vehicle may roam around cities, it will work as a mobile advertising billboard for your business and will reach millions of people yearly.
Ultimately, with huge brand visibility, you can promote your business with the most flexible branding.
#2 They Are Very Easy to Use and Are Versatile
Magnetic vehicle signs are easy to install and remove. They are not permanently stuck on your vehicle and give you exceptional marketing advantages over traditional signage.
You can use your vehicle for non-permanent branding. If you have multiple businesses, you can use your vehicle for multiple business marketing.
For example, you may have three different businesses in Brisbane, the Gold Coast and the Sunshine Coast. Think you advertise your Brisbane business with its particular goal of using vehicle magnetic signs.
After finishing in Brisbane, you can remove the magnetic signs for the Brisbane business. Then, you can use the signs for two other businesses in two areas in the same way.
You can also change your branding or ads for the same business if needed. Ultimately, this non-permanent advertising is the best way to reach millions. It is both versatile and easy to use.
#3 They Are Highly Cost-Effective
Unlike traditional permanent vehicle signages, vehicle magnetic signs are highly cost-effective signages. Since they are reusable, you can use the same signs multiple times for your business marketing with the one-time costs.
You don’t need to spend more money to install the same signs in different vehicles. This feature is ideal for quick and affordable marketing for your business.
#4 You Can Excessively Customise Them
Another notable benefit of vehicle magnetic signs is their high level of customisation. Businesses can tailor the design, size, and shape of their custom car magnets. You can also customise the ad images, texts, and colours to best align with your business.
So, you can ensure the customisable vehicle signages reflect your brand and ad needs.
You may need a simple logo or more detailed messages. Vehicle magnetic signs can showcase your brand precisely. They are professional and visually appealing.
The customisation options allow businesses to stand out on the road. They capture potential customers’ attention while staying true to their brand.
#5 They Are Highly Durable and Weather-Resistant
Vehicle magnetic signs are extremely durable. They are designed to withstand various environments and weather conditions. This makes them a reliable option for businesses that operate in different environments.
These signs are made of a combination of durable materials, including vinyl, magnetic sheets like iron or magnetite, UV-resistant ink, and lamination. This flexible and ultra-durable combination resists fading, cracking, or peeling. This can do so even when the material is exposed to rain, sun, or wind.
Their weather-resistant properties ensure that they remain in excellent condition. This ensures that they maintain their professional vehicle branding over time.
You can expect your durable magnetic signage to last easily for 5 to 7 years. This durability makes these weather-resistant signs a long-lasting and dependable marketing tool for mobile advertising.
#6 They Require Minimal Maintenance
Magnetic car signs require minimal maintenance and care, unlike permanent vehicle wraps. You can simply remove the magnetic signs and wipe off loose dirt easily.
This doesn’t require any excessive labour or costs. This also saves time, unlike cleaning permanent vehicle signage. These benefits make easy-to-remove car magnets the best mobile ads for business.
#7 You Can Utilise Them for Seasonal and Targeted Advertising
Vehicle magnetic signs are perfect for seasonal and targeted advertising. It offers businesses the flexibility to change messages based on different aspects. They include time of year, location, or customer demographics.
A retail store could advertise its ‘Winter Sale‘ in December. It can highlight special discounts or holiday-themed products. In the summer, the same store might switch to a ‘Summer Clearance’ message.
Targeted advertising benefits businesses. At open houses in a family-friendly suburb, real estate firms could display a message: “Homes for Growing Families.” However, when operating in a trendy urban area, the sign could switch to highlight ‘Stylish Apartments in the City Centre’.
Also, businesses can adjust signs based on specific demographics. For example, promoting student discounts or senior fitness classes. This ensures relevance in changing markets.
#8 They Are Great Options for Event and Sponsorship Marketing
Temporary vehicle signs are ideal for promoting short-term events or sponsorships. This allows businesses to display tailored messages without permanent changes.
A business at a trade show can use magnetic signs to advertise its stand location or special offers. After the event, the signs can be easily removed. They offer a cost-effective and flexible solution for event marketing.
If a company sponsors a charity run, they can use magnetic signs on their vehicles to display their logo and the event details. This will promote their involvement and boost brand awareness. After the event, the signs can be easily removed. This offers a flexible option for short-term sponsorships.
FAQs
Most vehicle magnetic signs work well on metal surfaces. But they may not attach properly to plastic or fibreglass parts of a vehicle. It’s important to check the metal vehicle surface compatibility before applying the sign to ensure optimal adherence.
No, magnet signs don’t damage the vehicle’s surface. However, you should clean the vehicle’s surface properly before applying the signs.
The cost depends on the quantity, size, shape, design schemes, customisations, and more. So, the exact cost can be quoted with the exact requirements of your magnetic business signs.
30 mil is the most common thickness for outdoor magnetic signs, including car signs. 60 mils are used for highly impactful industrial usage.
Final Words
Vehicle magnetic signs have numerous benefits for business marketing. From extensive brand visibility to cost-effectiveness, you get everything from magnetic car signage.
For the most affordable yet most durable and visually rich car magnets, you can rely on Signage 4Business Group. We have been providing vehicle signage in Brisbane, the Gold Coast, and the Sunshine Coast for over 20 years.
We customise your vehicle signage precisely what you need. We also consult on designs and shapes. They must align with your marketing goals and be effective.