Directional signs play a crucial role in the success of large real estate projects. Whatever it is, whether residential or commercial.
They are essential for the following:
- Wayfinding and navigation
- Branding and establishing business identity
- Safety and Security, etc.
Property developers in Australia must consider the design and placement of these signs carefully. It is because the signs must comply with the Regulatory compliance and accessibility. In this guide, we will explore the role of directional signs in real estate projects.
The Beneficial Role of Directional Signs in Real Estate Projects
On-site directional signages are vital in large real estate projects. The importance of the signs can be understood from its market size in Australia. The annual turnover of the sign industry in Australia is almost $4 billion.
We have highlighted the roles of signs in real estate projects. They help real estate owners decide whether to use them in their properties or construction sites.
Wayfinding Signage Eases Property Navigation
Directional signs are designed to help people find their way around a property with ease. On-site directional signage is placed at decision points. They include:
- building entrances,
- lobbies, and staircases,
- residential complexes,
- shopping centres, or office parks
In such places, visitors are likely to stop and reassess their route. Wayfinding signage helps visitors, tenants, and employees navigate their desired destinations efficiently.
The easy real estate project navigation minimises confusion. Without clear, visible signs; the property can confuse and frustrate users.
Wayfinding signage is not only about navigation. It also helps create a well-organised environment. The property’s design and management benefit from the environment.
It can be-
- guiding someone to a leasing office,
- helping people locate an amenities area, or
- simply directing them to the nearest exit.
Good signs help prevent lost or confused visitors. They improve the overall experience.
Real Estate Signage Helps Branding and Creates Identity for Your Business
Site branding elements are more than just functional. They are powerful branding tools for large real estate projects.
Good signs can integrate branding elements, like logos, colours, and slogans. They boost the property’s identity and serve a purpose. They create a unified visual experience. And, they improve the visitor experience.
It’s maybe a residential community or a commercial complex. But, signs that match the branding of the property company can create a professional look.
In high-end residential projects, residential community signs can use custom fonts and colours. This is to match the project’s branding. This not only enhances the aesthetic appeal of the property but also contributes to its overall value. Consistent signage design creates a strong, memorable brand.
Construction Site Signs Ensure Safety
Directional signs are vital for safety. They help prevent accidents. Temporary construction site signs guide visitors safely around the site and away from danger.
For example, safety signs, like exit and hazard warnings, help people. They show escape routes and warn of dangers.
Once the project is complete, you can replace these signs with permanent ones. They will improve navigation and enhance the property’s brand and look.
Real Estate Signs Ensure Traffic Flow Optimisation
Signage helps designate pathways for different zones. They include both residential and commercial areas. In busy areas, signs guide pedestrians to key locations and prevent overcrowding.
Overcrowding can cause congestion and the hazards as follows.
1. Safety Risks:
- Increased chances of accidents, like trips or falls.
- Blocked emergency exits and delayed evacuations.
2. Workflow Disruption:
- Delays in construction due to slow movement.
- Machinery and workers are hindered by crowds, raising collision risks.
3. Stress and Fatigue:
- Crowding adds stress and reduces focus, leading to errors.
4. Regulatory Issues:
- Not following safety standards risks fines or legal action against the real estate company.
5. Reduced Productivity:
- Workers have to waste time in crowded areas. This lowers efficiency.
Proper pedestrian safety signage helps avoid these issues. Good signs can direct traffic and prevent congestion. This reduces the risk of accidents and injuries.
Property Development Signage Works As 24/7 Advertisement
When you use signage for your real estate properties, they work as 24/7 advertisements for your business. Durable signage can withstand for a long time. It will advertise your business during and after construction.
This keeps your property in the public eye and engages its target audience. This ultimately helps your properties to be rented or sold to potential buyers.
Things to Keep in Mind for Implementing Real Estate Signage
When you use directional signs in real estate projects, consider things below.
Keep the Right Placement in Mind
Place signs to guide visitors effectively. Proper installation ensures that signs are secure and easily visible. You can follow these strategic places for your real estate signs.
- At entrances and exits to welcome and guide visitors.
- By lobby entrances and reception desks with directories or maps.
- Parking Areas: At entrances/exits and visitor spots for clear navigation.
- Near elevators, stairs, and long halls to direct people.
- Amenities and communal spaces, like gyms and parks, for easy ID.
- Key decision points like at intersections of walkways or corridors to guide foot traffic.
- Use temporary signs in hazardous construction areas to redirect people safely.
- Outdoor Spaces: Along paths or outdoor areas like parks or courtyards for navigation.
Follow the Best Design Considerations
You should use highly visible signs with clear fonts and symbols. Consistent design elements help to create a cohesive and recognisable look. High-contrast designs and readable fonts help users quickly grasp info, even from afar. It will make it more appealing to buyers, tenants and visitors.
Ensure Implementing Safety and Regulatory Compliance Signage
In real estate and construction, you must use safety signs to comply with rules. For example, use these signs at your construction sites:
- Prohibition signs
- Mandatory signs
- Restriction signs
- Danger signs
- Warning signs
- Emergency information signs
- Fire signs, etc.
Your signs must align with the Australian Standard (AS) 1319.
Use DDA-Compliant Signs
ADA-compliant signage refers to signs that meet the requirements of the Americans with Disabilities Act (ADA) in the US. These ensure accessibility for individuals with disabilities.
However, in Australia, the Disability Discrimination Act (DDA) sets similar standards.
It focuses on those with visual impairments or mobility challenges. Use DDA-compliant signs for your construction site or property.
Here’s what DDA-compliant signage entails in Australia.
Must include tactile and Braille text; size and signage visibility meet AS 1428.1 standards.
- The signs must include Braille and tactile text. These are used for toilets, exits, directories.
- Text must contrast with the background; follow AS 1428.1 for font size, style, and colour.
- Place the signs 1200mm-1600mm from the floor for accessibility; comply with AS 1428.1.
- Signs must have non-glare surfaces for readability in any light.
Final Thoughts
Investing in good, well-placed signs is key for any property project. They guide visitors, boost safety, and advertise your brand 24/7. The wayfinding signage also strengthens the identity of your company.
Australian real estate developers must follow safety and access rules. Signs that are well-designed and properly placed meet these requirements. They also create a more welcoming and professional environment.
At Signage 4Business Group, we make custom signs for your needs. Our team will make your signs functional and eye-catching, from design to installation. Our high-quality signs boost your brand and improve site navigation. Ultimately, it will impress your audience, and help to grow your business.