Question 1

How do illuminated signs impact business visibility in rural vs. urban areas?

Accepted Answer

The urban and rural applications of illuminated signs are quite different. In cities, there are too many light distractions. So, the signage needs to be bold, bright and unique to stand out from the competition. In rural areas, businesses have to worry less about standing out. The main concern is being visible from a distance. So, the signs are larger with a focus on readability. They are also less bright to prevent light pollution. You can only illuminate a sign between 10 pm and 7 am in rural zones.

Question 2

What types of businesses benefit the most from illuminated signs?

Accepted Answer

Retail stores, cafes, restaurants and local businesses mostly benefit from illuminated signs. These businesses operate after sunset unlike banks and big companies. Mainstream brands can invest in illuminated billboards to get the benefit of 24/7 advertising.

Question 3

Are there specific regulations for illuminated signs in Australia?

Accepted Answer

Illuminated signs are widely used for outdoor advertising in Australia. There are some specific regulations for their use. For instance, the frame can’t show any protruding cables. You have to conceal them. There can’t be any flashing animation. You also have to consider environmental and buffer zones before setting up the sign.

Question 4

What is the lifespan of an LED illuminated sign compared to traditional signage?

Accepted Answer

LED illuminated signs are supposed to run for 50-100,000 hours consistently. This means they will ideally keep functioning 24/7 for over a decade. However, various external factors can affect this. Meanwhile, traditional signage with normal bulbs is only good for 1000-2000 hours.

Question 5

What maintenance is required for illuminated signs?

Accepted Answer

Periodically clean the signs to get rid of dirt and debris accumulation. Check for water damage. The wiring and connection can become weary. There might be a few damaged LED bulbs. Repair and replace these as soon as possible. A professional quarterly or yearly inspection is recommended.

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