Wayfinding helps with navigation in resorts. You need to place them strategically. Make sure the resort wayfinding system maintains brand consistency, aesthetics, and accessibility. They increase guest satisfaction by making navigation easy. Plus, these signs increase safety with clear directions. You can use entrance, maps, room numbers, and digital signage. Pay attention to local regulations, cultural sensitivity, and environmental considerations. Incorporate both indoor and outdoor resort signage for the best results.
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Why Do You Need Wayfinding Signs for Resorts?
Wayfinding has many benefits. It includes user experience to promote brand awareness, as well as many other benefits.
Improves Guest Navigation in Resorts
This signage makes navigation easy. They provide clear directions to important areas. This helps guests avoid confusion and frustration. They can walk on their own without getting lost. Even first-time guests find it easy to navigate.
Improves Overall Resort Guest Experience
Guest experience is crucial for business growth. Improved experience means higher satisfaction. They feel comforted and leave with a positive experience that will bring them back. You can showcase the resort layout with an interactive map. According to AIScreen, the use of digital signage can increase user experience by 40%. It’s your chance to create a positive impression on the guests.
Make the Resort Tourist-Friendly
Resort facility signs make a resort more friendly. The signs help tourists navigate the resort with ease. They provide clear directions to areas like the pool, restaurants, and restrooms. It reduces confusion and makes guests feel more comfortable. Signs also highlight safety rules and inform guests about resort amenities. It ensures that all visitors, including non-native speakers, understand the information easily.
Supports Brand Image
Accessible resort signs and clear directional signage support a resort’s brand image. They reflect professionalism and care. Well-designed signs that are easy to read are better and more effective.
You can use the business name, logo, and slogan along with the signs. It increases brand visibility. People get used to the environment easily and feel much better.
Increases Safety
The use of signs can increase resort safety in multiple ways. You can put signs where it is not safe for visitors. If your resort is near beaches or other deep water places, it’s important to put signage there. 939 coastal drownings were recorded in 2012-22, according to the University of Adelaide. You can help prevent such incidents by using warning signs. Use signs to inform about the dangers, depth, and regulations. Prioritise visuals as overseas or international visitors may not understand the text. Add signs in other places, such as emergency exits, assembly points, etc., to prevent other accidents.
5 Effective Wayfinding Signs for Resorts
You can use different signs in resorts. Here are the most effective signs to use for wayfinding in resorts.
Informative Resort Signs
These signs are great for resorts and other places. Informative resort signs give guests the necessary information. However, it’s important to position them wisely. Make sure they are visible. These signs include various details of the resort, such as:
- Opening hours
- Facility names
- Directions to amenities
- Wi-FI access
- Restaurant food items and booking
- Sunset viewing point
- Things to do in the resort at different time
- Discounts, etc.
Resort Entrance Signs
It’s a must for resorts and restaurants. People get to see them when they arrive. These signs are large and welcoming, highlighting the resort’s name and logo. They set the tone for the guest experience. Well-designed entrance signs make a strong first impression. People can notice them from a distance, and it helps them find you on time.
Resort map signs
Resort map signs help guests navigate large properties with ease. They display a detailed map of the resort. You can outline the locations of various places, such as:
- Restaurants
- Rooms
- Activity centres
- Pools and game centre
- Salon and gardens
- Lobbies and parking lots, etc.
You can make a traditional map or use a digital display. It’s interactive and improves user experience by allowing them to find everything easily. With the use of modern technology, you can also include features such as “You are here.” You should be thoughtful regarding their placement. It improves the overall experience. They are essential for keeping guests informed and confident in their surroundings.
Floor Decals
If you don’t want to spend too much money, then use floor decals. It does not occupy additional space and improves the aesthetics of the place. They can lead to specific areas like elevators, restrooms, or exits. Often, they are colour-coded or feature simple symbols for easy understanding. The benefits include:
- High visibility
- Keeps communication with customers
- You can also use the signs for advertising
- Help with navigation
- It’s cost-effective and easy to install.
Room Numbering and Naming
Resorts have many rooms, and this can confuse identification. Visitors may face difficult and awkward situations. A simple step of numbering and naming the rooms can help. Use large, easy-to-read fonts with high contrast for visibility. Place signs at key decision points like elevators, stairwells, and hallways. There has to be a sequence of numbers. Otherwise, it can be confusing to navigate.
Tips for Effective Wayfinding Strategies
Your resorts need signs for many reasons. However, it’s important to make and use them in a strategic way.
Make A Plan First
You should start with having a proper plan. Decide first where you want to position them. And decide what type of signage you want to have. Keeping a combination of both traditional and digital signs is a good approach.
Place Them in Visible Areas
The signs should be in a place where they are easily noticeable. Also, consider the reason for the sign. If it is a welcome sign, then use them as outdoor signage. For directional purposes, you can place them near gardens, restaurants, etc.
Keep Colour Contrast
There should be a visible contrast between the two colours. Make sure the text or sign is easily seen and understandable. The background and text need to be of contrasting colours.
Use Clear and Familiar Font
Business owners often tend to use fancy letters. It may look nice, but they often have low readability. If the message of the signage is not received properly, then the primary benefit of having signage is compromised. Opt for common fonts, such as Calibri, Times New Roman, or Sans Serif Fonts. Studies show that Sans Serif has the highest readability. This is why 70% of the top 500 global brands use Sans Serif font in their logos, according to Linearity.
Final Words
Wayfinding comes with the assistance of your guests. They find it easy to navigate on their own. It’s an experience that makes them feel better and at home. Contact Signage 4Business Group for all sorts of signage services. We have expert graphic designers and marketing experts. With years of experience, we can come up with great designs. This will improve the aesthetics and overall user experience of your customers.