Hoarding signage is a mandatory part of construction sites. Securing the perimeter is only one of its purposes. Hoarding signage can also communicate your brand. It can become a connection between your company and the local community. The result is more exposure for your project. It can convince potential buyers to invest in your property. This way the sign can take care of your project’s marketing needs. Also, hoarding signage is a legal requirement. Improper signage can result in penalties. The contractor would’ve to face legal authorities. Sometimes there might be fines too.
Advantages Of Construction Site Hoarding
Hoarding signage mostly has two purposes. It keeps off evil-doers from your development site. Otherwise, they might steal valuable construction materials. Authorities can also hold you accountable for crimes they commit on your abandoned site. The other purpose is advertising. You are inviting investors with that sign to your site. Many other advantages fall between these two.
Brand Awareness
Hoarding boards are great for property development branding. It’s the perfect place to display your company’s logo. You can also add other branding elements. For instance, your company’s slogan and values.
Construction perimeter branding can include quotes from earlier clients too. Such signage creates a strong brand presence in the locality with bold colours and messages. People find your company reliable. Thus, they trust with future investments.
Marketing Hoarding
Hoarding boards are your outdoor advertising solutions. This goes beyond simple branding. You will actively attract foot traffic to the ongoing project.
The boards might feature CG images of the finished property. Such high-quality images can pique the interest of customers looking to buy property. The pictures can also tell what the property offers. For instance, a gym, or community pool. It can give a glimpse of the apartments and other facilities.
QR codes are effective in development site advertising. You can print the code on the boards. A passer-by can scan it with their phones. The code will take them to the property’s website. They can learn more about it from there. The code might also take them on a virtual tour of the property. Thus, the hoarding signage can sell the property before it even finishes.
Temporary Fencing Signage
Safety and security is a major function of the signage. An open construction invites crime. Thieves might not think twice before stepping into a site with no fencing. Meanwhile, hoarding signage demotivates these criminals. It makes it harder to access the site. As a result, many thieves will consider it not worth the risk and effort.
You can add some features to enhance the security hoarding. For instance, using anti-climb boards. You might add CCTV cameras, motion sensors and an alarm system too. Building site protection has a positive effect on its stakeholders. It tells them their investment is safe and cared for.
Construction sites are risky places. It’s easy to hurt yourself with sharp or falling objects. Contractors can use the hoarding as site safety signage. The sign can display warnings for the people passing or inside the site. Thus, it helps the contractors fulfil a legal and ethical responsibility.
Community Engagement Signage
Construction work affects the local community. They might have various concerns about your activities. For instance, noise complaints or roadblocks. You might’ve to close the pavements beside the ongoing project to prevent accidents. Too many concerns can lead the public to form a mob.
Hoarding signage can help you deal with this. The boards can show a detailed project timeline and plans. People have a right to know what’s going on in their area. These details will assure them.
Your project might also have various benefits in the area. Say, it will create jobs for the local youth. Feature those on the boards to gain the local community’s support. You can also write apology messages for the temporary inconvenience.
You can also invite local artists to work on the boards during off days. This is an effective way to build strong community relations. Plus, it will increase the site’s visual appeal. People might share the artwork on social media. Thus, doing some free marketing.
Regulatory Compliance
Australian authorities have certain requirements for hoarding signage. This varies slightly depending on the area. However, the basics are the same in most places.
Take the QBCC and WA rules for example. Both require the contractor’s name to clearly appear on the signage. The name should be identical to the one on your licence. The contractor’s registration number must be on the board.
Position the board with the writing in a prominent position. The print needs to be clear. In other words, it must be easily readable from the outside. There might be specific requirements for the board’s size and materials too. It depends on the area.
FAQs
Are there legal penalties for poor hoarding board design?
You have to face consequences for poor signage at construction sites. The penalty depends on your area. For instance, in Queensland, a non-compliant sign can cost you $3,096 in fines. Companies have to pay more- $15,480. There are similar penalties in other areas too.
What is visual impact hoarding?
It’s the art of using signage to increase your construction project visibility. For instance, you can design the boards with LED lights. You can also add 3D effects to the boards. This can help create a buzz around the project before it even opens.
How can I practise sustainability with hoarding signage?
You can use materials that are eco-friendly and weatherproof. Eco-friendly materials speak of your company’s green-friendliness. Weatherproof boards give protection. Plus, it’s a compliance issue. Bamboo, FSC-certified wood, Recycled Plastic or Aluminium are some top choices.
How can I make the hoarding signage cost-effective?
Hoarding signage with reusable design can help you save money. Such designs have interchangeable sections. You don’t have to get an entire signage every time you update it. Just change some specific sections. Modular design and Slide-In panels are good options.
Final Words
Hoarding signage marks your construction work’s territory. It announces the arrival of your project. Well-designed hoarding can effectively attract public support and attention. Meanwhile, poor signage can cause friction between the law and the community.
Signage 4Business Group can help you with hoarding signage. We have been serving major Australian regions for two decades.
Our experts are adept at the art of communication through signage. We would address the unique design needs of your business. Yet, the costs will be reasonable. Plus, we are well-versed in the legal requirements. So, contact us today.