Marketing strategy has evolved in the last few years. But outdoor signage remains an integral part of it. It helps a new business gain the immediate attention of the target audience. You can let people know where your store is, what you offer, and if you have any ongoing sales. People get this information without feeling intruded, unlike digital advertising. It brings you more traffic, increases sales, and improves brand awareness. The high ROI of outdoor local advertising makes it an inseparable part of business promotion.
Table of Contents
Different Types of Outdoor Signs for Business
Business outdoor signs are available in different shapes and forms. Each type serves a unique benefit for business advertisement.
A Frame Signage
A frame signage is ideal to use in storefront, roadsides, and in events. It’s a combination of two boards connected on the top. You can add your message on both sides of the sign. It attracts attention from both directions and increases visibility.
Banners
Banners are rectangular and can be of various sizes. They are lightweight and easy to install. With vibrant colours, they are highly visible and can draw attention. You can use banners for events, sales, and brand promotion, too.
Hanging Signs
As the name suggests, these signs are suspended from a structure. Unlike banners, they can be various shapes like rectangles or ovals. They have a double-sided display and are easy to notice. You can save ground space, and are ideal for advertising store names and directions.
Wall Signs
Mount your business name and logo on building exteriors. You can customise them in different shapes and reflect your brand’s identity. They are durable, weather resistant, and offer permanent advertising.
Channel Letters
Channel letters are 3D letters made of metal, acrylic, or plastic and mounted on buildings. They can be highly attractive with LED illumination. You can use them on building forms to achieve a more professional look. These letters will increase visibility and get more customer attraction.
High Rise Signage
If you want to draw attention from a distance, high-rise signage is your solution. They are big, bold, and mounted on building tops. It makes it easy for them to notice from far away. You must use waterproof materials to ensure they last long and get the most out of them.
Monument Signs
Monument signs are not established on buildings. Instead, they are free-standing structures. Placing them on the building front can help create a professional brand image. You can also establish monument signs in high-traffic locations to increase brand awareness. They require regular cleaning and maintenance as well as permission from local authorities.
Feather Signs
These eye-catching flags are lightweight and easy to carry around and install. It makes them perfect for outdoor events. Feather signs can be used for grand openings, sales, and promotions. These affordable signs are effective advertising tools for any sort of business.
How Can Outdoor Signs Benefit Your Business?
You cannot underestimate the importance of outdoor signs. The following benefits will help you make up your mind whether or not to invest in them.
Increased Brand Recognition
Outdoor signage helps you get more business visibility. More people get to see them and promote brand awareness. You don’t have to force ads to get noticed. People see them when they are outdoors. A report by Billboard Australia claims that 74% of Australians see billboards daily. This is just one type of sign. You can increase your visibility using many other signs as well. These visual signs leave a lasting impression.
You can use these signs to deliver more than one message. Mention your name, business logo, tagline, location, and service details. People get to know your business at a glance. Outdoor signs can help people find your store with ease.
Increased Foot Traffic to Your Store
It’s a challenge for new businesses to draw customers inside the store. With visual marketing, you can raise curiosity among people. Without a sign, people may go by your store without noticing it. Bright and eye-catching signs can make passersby stop and notice. A study says that outdoor signs increase traffic and sales as well.
You need to place your signs strategically. They should be clearly visible and include necessary information. Make sure your signs are clear and easy to read. You can use them to guide your audience to the store. Many consumers visit a shop for the first time, being impressed by the outdoor signs.
They Are Effective At Night Too
Outdoor signs can do marketing for you even when your store is closed. This 24/7 marketing helps your brand gain more recognition. Signs with LED or neon are highly effective in drawing attention at night. Their continuous presence is even remembered by people who have not visited the store. But when they need the service, they recall the signs and visit.
You Can Have Custom Signage
Outdoor signs are available in different shapes and sizes. You can customise them as per your needs. This increases the advertising impact on your target audience. Make it big and bold to draw the attention of busy drivers or passengers on a busy street. A creative feather sign, A-sign, or digital display can draw the focus of passersby.
Customisation lets you tailor your message for maximum impact. You can choose the content and features of digital signage to match specific needs and market reach. It enables you to have unique designs that stand out among other signs. You don’t get lost in the vast collection of signs in the street.
Cost-Effective Marketing Strategy
Street advertising is a cost-effective way to boost sales. It catches the eye of potential customers. This is especially effective for location-based advertising. If you can place them in high-traffic areas, more people will see them.
Retail signage helps inform customers about your products and services. It can display promotions, sales, and new arrivals. This raises the interest of potential customers and increases sales. Savings.com suggests that about 50% of Australians wait for sales. If you fail to inform them about the discount or sales, you will lose a good number of customers. Outdoor signs save you from this and bring people in.
Outdoor signage often requires low maintenance and is often durable. So, you can use them for a long time. This longevity reduces your cost for marketing. A one-time investment in signage continues to advertise your business for years. Unlike digital ads, there are no recurring costs. Their around-the-clock marketing contributes to your sales growth.
Gives You More Public Exposure
A major benefit of outdoor signage is that it is available in different shapes and designs. You can have suitable designs for any business. From simple banners to elaborate billboards, there is an option for everyone. You can use this advertising medium in different locations as well, such as:
- Your storefront
- Sidewalks
- Parking lots
- Roadside locations
- Public transportation stops
- Nearby intersections
- Building rooftops, etc.
Outdoor signage gives you more exposure than social media ads. 54% of people in Queensland and Victoria see digital outdoor advertising every week, according to Roymorgan. The number is higher than social media ads, which are seen by 42% of users.
The constant exposure influences the viewers subconsciously. An interest grows in them, and they want to visit your store.
Portable Outdoor Signs Are Reusable
Many outdoor signs are portable. They offer flexibility for your business. You can move them to different locations as needed. These signs are comparatively budget-friendly. Common portable signs are:
- A-frame signs
- Banner stands
- Sandwich boards
- Roll-up banners
- Pop-up displays
- Yard signs
- Feather signs, etc.
You can carry them to special events with ease. They can be placed in high-traffic areas. They are easy to set up and do not require expert intervention. In some areas, you may not be allowed to build a monument or a permanent sign. Portable signs are quite useful in such conditions.
Promote Impulse Purchases
People often make purchases that they did not make any pre-plan for. Such purchases are often driven by emotions and immediate needs. You can use your outdoor signs to create such urgency and impulse. Include emotion-provoking messages. A sign highlighting a special discount with proper text can make people purchases they wouldn’t have done otherwise.
Final Words
Your business needs outdoor signage for brand marketing, sales promotion, and increased traffic. It’s cost-effective and suits every business model. You can maximise these benefits by utilising your signs strategically. Creativity plays a major role in it. Signage 4Business Group can help you in this regard. We have highly creative professionals for businesses outdoor signage. Our eye-catching and durable signs ensure your business in Brisbane gets noticed, and growth is boosted.